Getting Up and Taking Action!

The first and best option is to market the product to your mailing list. If you do not have a mailing list, build one. There are various ways to do this, but the quickest way to build a list is to offer a free product, which is advertised with pay-per-click or through other people’s lists. When the prospect arrives at the site to receive their free gift, they must fill in their name and email address, and give you permission to email them in the future.

Pay-Per-Click advertising can be used for more than list building, however. You can also use pay-per-click to market your resell rights product. Google AdWords is one of the best pay-per-click programs in existence today, but there are many other options, including Yahoo Search Marketing.

You can also purchase advertising in related newsletters, which are also called ezines. This is a very effective way to market a product, and it is a tried and true method. You can find quality newsletters by doing searches in the ezine directories online.

Article marketing is also very effective. You simply write articles that relate to your product, or have them written for you, and submit them to the various article banks, allowing others to read them and use them for content for their newsletters and websites, for free. At the bottom of your articles, add a resource box, which is essentially an ‘about the author’ paragraph, which should include a link to your sales page.

You can also joint venture with people who have large mailing lists. Just make sure that their lists are made up of people who will be interested in your product. It doesn’t make sense to market football products to a mailing list that is mostly made up of women who are interested in recipes.

By Mr. Julio Mattos 

However, if you really think about it, most people purchase resell rights, and have no intention of reselling the product - they simply wanted the product. Others purchase resell rights to sell the product, but honestly don’t know how, or don’t use very effective marketing techniques. In fact, 90% of the people who hold the same resell rights that you hold are doing it wrong.

You must also consider the market. While it is harder to sell Internet Marketing related products, selling non-Internet Marketing products is easier than you think. The reason it is harder to sell Internet Marketing products is because most of the other resellers will in fact be Internet Marketers who do know what they are doing.

First, you must increase your marketing efforts. By doing more, you will put yourself well ahead of the 10% that are actually marketing the product correctly. Find new markets for the product and new ways to reach them. Consider holding teleseminars or joint venturing with other marketers who have large subscriber lists.

Next, make your package more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the offer. Use other products as bonuses, as long as you have the right to give those products away. Beef up your package, and you will pull ahead of the competition quickly. Also, change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique.